\ Creative Director, RORE LION (RoRe Group), Russia

Vasily Gubin is a creative director and advertising director whose work for the brands Vkusno — i Tochka and Borjomi has become the benchmark for emotional impact in advertising. His creative method is based on creating communications that “hit the emotional level” while avoiding unnecessary explanations.

Vasily's path led him from creating the creative boutique fastway in the mid-2000s to working at Leo Burnett Moscow, where he became creative director. Today, he works with brands such as Tele2, McDonald's, Uber, Sberbank, and Heineken, creating campaigns that speak to the audience in the language of emotions.

As a speaker, he shares his experience on Mads Media, the AdPass podcast, and at industry conferences, revealing the secrets of creating recognizable and effective advertising