\ New Year's Dictant \ Rodnaya Rech agency

Creative Director

\ Awards

Red Apple — Gold x3

\ About

In the New Year, we strive to start life with a clean slate, making as few mistakes as possible. But we are convinced that mistakes are the path to development. Therefore, in the New Year's campaign, we called on our colleagues to get rid of the fear of mistakes. The name “Native Speech” helped to reveal this topic through mistakes in school dictation.

As a gift, employees and customers received a T-shirt in the color of the "same" school notebook with the inscription "T-shirt for working on mistakes" and a QR code leading to the dictation site. On the website, the participants chose a "teacher", wrote a dictation and could safely make mistakes, because each mistake increased the chance of getting a bottle of sparkling wine.

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