\ Asterisk \ Rodnaya Rech agency
Creative Director
\ About
Asterisk became the key communication symbol of 2022-2023 and is a part of the new Russian language, replacing everything that we can’t say
We changed the traditional heroine — the Christmas tree — in the traditional New Year's song to reflect the symbol of this year.
We also developed a translator for the new language to help express the wishes we really wanted to share using a special platform. Thus encrypted, these Season’s Greetings flooded the Net.



